Category Archives: Internet Marketing

Setting up a profitable fishing pole…How to do this thang !

internet marketingNow what you want to do is to start building a list. Which is the same as starting to build an audience. Because that is what we are seeking to do whether it is through on-page and off- page optimization to produce good search rankings via Google or it be by buying traffic. We are working to create an audience.

Now you have to buy good traffic. And you have to first know what is good traffic and what is bad traffic.

But the fact is, we do not want to be alone…alone in our businesses.

There are people who own stores and people who have restaurants and they sit alone in them all day long, day after day. How do I know, I’ve done it. And when you own a brick and mortar business and you sit in it day after day alone with very few customers coming through your doors, every moment that you are there sitting, it is costing you money, lots of it usually.

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The #1 Reason Why You Will Probably Fail Online

online marketing

When talking about simply and quickly setting up an online business, what are the biggest things that stand in the way of getting this done? One thing is realizing the need to have this as the primary goal in the first place…To get started simply and quickly…. Another one goes back to the holy grail.. the subject of Traffic. If you are looking to set up an online business so that you can make money to transform your life and the lives of your loved ones, Have you made the decision that you are going to do it using free traffic strategies? Why do people choose free traffic over paid?……………………………. If You had an uncle who was going to bank roll your marketing. He was going to finance your traffic for you. He was going to buy you all the traffic that you needed to get your business up and rolling, would you take him up on his offer or would you say No thanks, I would rather go with free traffic. Firstly why do you like free traffic? Ask yourself, why do I like free traffic? I have asked myself that question. Why did I like free traffic? I think part of it was the desire to become a writer. I think many of us in the internet marketing space like the idea of creating content and making money from it. We like the idea of writing an article or making a video, publishing it and getting rich from it….Sexy ! When I went to College, I attended a small liberal arts school, Lawrence University in Appleton Wis. It is a small college but a rich college. It use to be called by some the Harvard of the mid-west. Many of the student who attended there had a dream of becoming writers. This was something they considered mainly because they came from a world where their parents and neighbors actually were writers. They came from the world of the educated elite. The world of Professorships and elite schools. One of my friends whom I sometimes hung out with was Michael Updike the son of John Updike. Anyone who knows anything about American literary writers knows that John Updike is a legend and a giant. I came from the South side of Chicago….. During my years in college, I never had a dream of becoming a writer but many of my College friends did. Many of them wore the professor like clothes and actually smoked pipes at different times, projecting out the image of their dreams. It is an interesting thing to watch a nineteen year old holding an academic conversation while smoking a pipe . I did not know at the time or had really considered it, but they had a desire to create wealth. To become millionaires by writing out the thoughts and ideas that were in their heads… To create wealth from our minds, thoughts and ideas is a beautiful thing. I believe many, of the people who start a blog, have this desire. A desire to bless the world with the beauty and the power of their ideas and thoughts. To release something new into the world that will add value to it. And to get rich doing it. I did not come from a world where my dad or my friend’s dad or a neighbor down my street was a writer. Like I said, I came from the South side of Chicago. So at the time, the idea of becoming a writer and of making money from it was not something that I had ever considered, even though I had been a writer on my high school’s newspaper. I once wrote an article for the school paper. A comic piece about a blind date with a girl named Big Bertha. I had people hollering at me in the halls reciting back to me different lines from the article that was particularly funny to them. I received in fact a tiny bit of popularity in my school, at that time as a writer, yet I never thought at all of what it might be like to become someone who wrote out the ideas in their head to become a millionaire from it. But, I say all of that to say this, I believe that the desire to make money from writing or even something like doing videos, is one reason why someone might choose free marketing over paid marketing. Because the very things that make up free marketing strategies are also the things that are a basic part of what it means to distribute content and be a publisher/writer online. But what is the motivation of someone taking pictures of money and posting it on Facebook in an effort to recruit a down line or to make a sale. I think that his only motivation has to be simply to recruit a down line or to make a sale. That person is only trying to have a business….. He is endeavoring to make money….. The person who is spending his time link building or social media marketing or using SEO and keyword searches to rank on Google, guest blogging, article marketing, posting comments, building PBN’s, spinning content, what is the reasons behind all of theses different activities? I can only think of two reasons that a person would do these things. One, it is to rank in the search engines to get traffic back to a website because that individual desires to be a publisher, a successful writer, who creates quality content that also creates for him wealth. The other has a desire to get traffic back to a website, so that he can primarily make money… It’s business! Now, for those who desire to become writer-publishers, like I said, I can understand why they would use the Free traffic methods. They are creating an entity, a website on the internet. And web search is the fundamental way that you publish. It is how your message expands in the online world. But why would someone whose main purpose for being online is to have a business and to make money, why would they engage in free marketing strategies.

There is one other reason I just thought of, it is because they like it. Seo, link building, ranking sites, this is fun for a lot of people. And some know how to do it with a degree of success. And a very tiny fraction, with million dollar success.And I understand that…. Be happy…… do what you like……. and make money doing it.

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A Few Basic Marketing Thoughts

Business masteryToday, I would like to discuss a few things about Marketing. The main thing that I would like to accomplish here is to get the spirit of marketing going. But when I say Marketing, I do not mean just any kind of marketing but I am considering really direct marketing, mixed with guerrilla marketing, mixed with bootstrapping.

I feel that this is the kind more suited to small independently owned businesses as opposed to very large corporations. I am sure that there are some who do not know what guerrilla marketing is so I would like to discuss that briefly. Guerrilla marketing is marketing that is of a bootstrapping nature mixed with direct response marketing mixed with a certain mindset which I shall expound on later.

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Marketing………the first business of every Start Up

MarketingLooking at the information kept by organizations that keeps stats on the success of businesses, it is quite clear that most businesses fail and fail miserably. And there are many reasons given but a few rise to the top on list after list.

The lack of sufficient capital, poor management, not enough business knowledge on the part of the owner, poor location, too low of a price point.

One of the primary reasons though why many businesses fail that is almost never mentioned is poor marketing. There are multitudes of new business owners opening their doors everyday with great hopes and expectations having spent money on everything you could possibly consider; wonderful locations, plenty of stock, top notch equipment, a ready staff of employees etc. etc. Yet they do not even have an advertising budget; not a real one.

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The Real Reason Why So Many People Fail To Make Money Online

marketing lossesThere truly is a long list of reasons as to why people believe that they have not been able to make money online. They believe that it’s because of things like not being able to get enough Traffic or not being good at Traffic Conversion. Maybe because they don’t know the latest SEO or how to really do Link building or Social Media Marketing or Video Marketing or a pile of others things.

But for the most part, there is one thing that they all have in common. And it is the real reason that they have not been able to see the success that they so strongly desire in their online marketing efforts. ………..The question is asked “ What is the secret, What is the real secret to this internet marketing thing” And how many times…. how many millions of times has this question been asked? How many?

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Money Making And The Internet Marketing Dream

difficulties of internet marketingIt is said that 97% of all people who seek to make money on the internet are simply not able to do so. The research shows also that not only do these people fail to make money but they also experience a peculiar condition which could be described as the wandering- suffering-mirage syndrome.

These individuals operate in a fashion which is similar to people lost in a hot and weary desert. They wander from website to website, from guru (a knowledgeable and successful person who might teach them) to guru seeking the answer of how to make money online. This wandering is similar to being lost in a desert because firstly they are in fact lost. And lost in a peculiar way in that in their searchings they find what is believed to be the answer to their longings. And with joy they celebrate. Engaging in endless happy talk about the new lifestyle to come, so happy also that it is only 30 to 60 days away.

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The Internet Marketing Mindset

I recently listened to a talk given by one of the richest and most recognized people in our internet marketing space on the subject of the internet marketing mindset. And after listening to him for just a brief time, I quickly realized why so many of us not only fail at internet marketing but why we fail at life itself also.

And it is because we do not have the mindset required for success. As I looked and listened to this rich, accomplished, internet marketing success, I and all those looking on also, we could clearly see that this individual had paid the price for success. We could see it, we could feel it, we understood it, and we knew it. We also admired it, and we marveled at it.
internet marketing

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Making Money from a Laptop

One of the main things going today, as far as working from home goes is making money from a laptop. And this is extremely popular because the positive perks that go along with it are spectacular.

For one thing, the income potential is off the charts. There are literally large numbers of individuals who have become millionaires from working online. And there are many others who make $10,000 $20,000 even $60,000 a month. Also, because there is no need to stay at home to work, Online Entrepreneurs are able to work from anywhere in the world.

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